Ernie Boch

The late Ernie Boch was, as the Boston Herald once described him, “the windshield-smashing, price-slashing, llama-pasturing sultan of Bay State auto sales.” His groundbreaking TV commercials hit the airwaves in 1964. From jumping out of trunks and smashing windshields to “Come on Down,” Ernie Boch led the way for the self-promoting owner/operator. Ernie worked until his passing in 2003. Today, his legacy lives on. Mr. Boch will be honored with the Hall of Fame’s “Pioneer Award,” which is presented to individuals or organizations who fundamentally contributed to broadcasting.