Capping a broadcasting career that spans five decades, William M. Pepin retired last year as Vice President and General Manager of WWLP-TV, 22News. Pepin began his broadcasting career while still in high school, working for a WREB-AM Radio in Holyoke. He joined WWLP in 1969 working in production, on-air as a weathercaster, and in management. In 1978, Pepin moved to Salt Lake City, Utah to serve as Vice President and General Manager of WWLP’s sister station KSTU, becoming the youngest television GM in the country. Pepin returned to Massachusetts and WWLP in 1981, assuming the position of General Manager. Under his leadership of more than 35 years, WWLP was recognized repeatedly as an innovator in the market. Being actively involved in his local and broadcast communities has been a staple of Pepin’s career. He has been or is currently a board member of the Greater Springfield Chamber of Commerce, the Western Mass. Economic Development Council, the MA Society of Prevention of Cruelty to Animals and more, including serving as Chairman of the Massachusetts Broadcasters Association (MBA) from 2007 to 2009. Pepin was named the 2017 “Broadcaster of the Year” by the Massachusetts Broadcasters Association, the MBA’s highest honor.